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 AAP, DOT and ISST Set Christmas by Manila Bay Fest


The Philippines is said to have the world’s longest observance of the Christmas season which begins with the onset of the so-called “ber” months.

This joyous occasion comes to life in the first-ever Christmas by Manila Bay, an extravaganza set on Dec. 15-17 which showcases the Filipinos’ celebration of the birth of the Christ Child.

A joint undertaking of the Department of Tourism (DOT), the Automobile Association Philippines (AAP), and the International School of Sustainable Tourism (ISST), the festivity is inspired by the annual Parade of Roses of Pasadena which draws thousands of visitors.

According to Tourism Secretary Corazon Wanda Teo, the festival will put to the fore the Filipino’s trademark resiliency and indomitable spirit despite the adversities they face daily.

She said that the event will show to the world that it is still more fun to visit the Philippines, despite the negative perceptions about the country.

She also noted that the festivity is in line with the DoT’s “Bring Home A Friend” tourism campaign which it recently relaunched to help boost the country’s visitor arrivals.

The 1990s drive was conceived in 1994 by former Tourism chief AAP Travel head and current ISST president Mina Gabor to showcase the warm hospitality and friendliness of the Filipinos.

Highlighting the three-day program is the Christmas Parade by the Bay on Dec. 17 along Roxas Blvd. framed by the kaleidoscopic Manila Bay sunset which will feature corporate and government-sponsored floats depicting the Pinoy’s
Yuletide spirit.

It will be followed with the traditional Simbang Gabi at the Quirino Grandstand, a musical concert by MCA Universal and capped by a spectacular fireworks display.

The Christmas Market by the Bay, a bazaar showcasing native Pinoy delicacies, novelty items and crafts, will run for the duration of the activity. Buyers will be given the opportunity to take part in the gift-giving activity dedicated to victims of the Marawi crisis and natural calamities in the provinces.

Other attractions are the revival of indigenous games through the Palarong Pinoy spearheaded by Province of Quezon, Pagkaing Pasko Cooking Exhibition, and an Acoustic Night featuring up-and-coming musical talents.

Christmas by Manila Bay is supported by Petron, Philippine Airlines, Philippine Exporters Confederation, Tourism Infrastructure and Enterprise Zone Authority, Solaire Resort and Casino, Yeppunonnie PH, Hyundai Philippines, Allele
White, ACCEL Sports, MCA Universal, Pitalicious Shawarma, PRU Life, Pressplay, and Crystal Clear.

Cooperating agencies are the National Park Development Committee, the Center for International Trade Exposition
& Missions (CITEM) and the Cultural Center of the Philippines.

For details, contact Michael Quitorio, at 0928.507.4288 or 02 705.3333.

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